Non invasive prenatal testing

Challenge

Recent breakthroughs in prenatal care have revolutionized the way we monitor babies health, with new non invasive prenatal testing options now available as early as 10 weeks into pregnancy, which provides expectant parents with critical information about their baby’s genetic health in the first trimester. But many parents at the time were not aware this test was available.

Approach

Through the “There’s Never Been a Better Time to Be Pregnant” campaign, we aim to educate expectant mothers about the early availability of the NIPT test by using relatable and accessible language, comparing a babies development stages to common fruits.

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