Nutren Jr. catch-up growth formula

Challenge

Nutren Jr, a global Nestlé brand, collaborates with Publicis to create global campaigns. However, market leads often face challenges in ensuring local markets, particularly in Southeast Asia, fully embrace these global initiatives. Our task was to develop a campaign specifically tailored to the Southeast Asian market, designed to generate excitement and drive the successful rollout of the assets.

Approach

Leveraging insights from the Southeast Asian market, we developed a campaign aimed at reassuring mothers concerned that their children may be falling behind due to picky eating. The campaign emphasized that with the support of Nutren Jr, no challenge is too great for their child, highlighting the product's ability to provide essential nutrition and foster healthy development.

Campaign social media assets

Campaign social media assets