Peptamen MOA

Challenge

Peptamen is a tube feeding formula designed for easy absorption in the stomach, using short whey peptides and medium-chain triglycerides (MCTs), unlike other formulas that use long whey peptides and long-chain triglycerides (LCTs). Malabsorption in tube-fed patients can prolong hospital stays and lead to malnutrition. The unique action of these two ingredients distinguishes Peptamen from its competitors, though it can be challenging for sales representatives to explain verbally during a visit to the doctor.

Approach

Create a mechanism of action video to highlight the unique properties of Peptamen's two key ingredients, short whey peptides and MCTs, for sales reps to use during doctor visits. The video can also be edited into shorter clips for use as social media assets for the Peptamen brand.

Hero ingredients

Hydrolyzed whey protein digestion

Absorption of small peptides vs. large peptides

Whey protein and MCT entering blood stream

Energy rapidly going to the liver and rest of the body

Patient imagery

Integration into digital brand assets

Integration into digital brand assets