Rotavirus awareness

Challenge

Babies require numerous vaccines, and the extensive list can sometimes overwhelm new parents, leading them to consider skipping certain ones. The rotavirus vaccine is occasionally left out, despite its importance. It was crucial for the brand RotaTeq to emphasize the risks of rotavirus in infants, ensuring that consumers understood the vital role this vaccine plays in protecting their baby's health.

Approach

Develop an interactive infographic, utilizing parallax scrolling, that guides users through a baby's world while educating them on the risks of rotavirus.