VMS Awareness

Challenge

Astellas recently introduced Fezolinetant, a breakthrough treatment for menopause symptoms. Prior to the product launch, Astellas aimed to educate doctors on the underlying cause of hot flashes and night sweats—recently discovered science revealing that these symptoms result from neuronal misfiring. This knowledge was crucial in highlighting the innovation behind the new treatment.

Approach

Create a dynamic campaign titled "Neuron Forest" to showcase the latest scientific discovery to healthcare professionals (HCPs). This campaign will be executed across multiple channels for maximum reach and engagement.

Electronic Detail Aid (won gold at medical marketing and media)

Mechanism of action video

Campaign website homepage (click here to see live site)

Campaign website interior pages

Campaign website interior pages

1 pager