VMS Awareness
Challenge
Astellas recently introduced Fezolinetant, a breakthrough treatment for menopause symptoms. Prior to the product launch, Astellas aimed to educate doctors on the underlying cause of hot flashes and night sweats—recently discovered science revealing that these symptoms result from neuronal misfiring. This knowledge was crucial in highlighting the innovation behind the new treatment.
Approach
Create a dynamic campaign titled "Neuron Forest" to showcase the latest scientific discovery to healthcare professionals (HCPs). This campaign will be executed across multiple channels for maximum reach and engagement.
Electronic Detail Aid (won gold at medical marketing and media)
Campaign website homepage (click here to see live site)
Campaign website interior pages
Campaign website interior pages
1 pager