Vraylar TVC Campaign

Challenge

The original cut and concept of the TV spot did not perform well in testing, preventing the client from moving forward with its release. I was brought onto the project to take the footage that was shot, and work with the editor and a new graphics studio to revamp the TV spot and score higher in testing.

Approach

The goal was to transform a slow-paced, traditional pharma TV spot by injecting energy into the editing, graphics, and music. Additionally, the concept was reworked to inspire and inform bipolar I patients about the availability of alternative treatment options.

Campaign social media assets

Vraylar patient website

Vraylar patient story